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Bitter Chocolate: Anatomy of an Industry Paperback – March 4, 2014

4.5 out of 5 stars 42 ratings

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This shocking exposé of the corruption and exploitation at the heart of the multibillion-dollar cocoa industry is “an astounding eye-opener that takes no prisoners” (Quill & Quire, starred review).
 
Bitter Chocolate is both an absorbing social history and a passionate investigation into an industry that has institutionalized abuse as it indulges our whims. Award-winning journalist Carol Off traces the fascinating evolution of chocolate from the sixteenth century banquet table of Montezuma’s Aztec court to the bustling factories of Hershey, Cadbury, and Mars. In what will be a shocking revelation to many, Off exposes how slavery and injustice remain a key aspect of its production even today.
 
In the Ivory Coast, the world’s leading producer of cocoa beans, profits from the multibillion-dollar chocolate industry fuel bloody civil war and widespread corruption. Faced with pressure from a crushing “cocoa cartel” demanding more beans for less money, poor farmers have turned to the cheapest labor pool possible: thousands of indentured children who pick the beans but have never themselves known the taste of chocolate.
 
Bitter Chocolate is less a book about chocolate than it is a study of racism, imperialism and oppression as told through the lens of a single commodity.” ―The Globe and Mail (Toronto)
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Editorial Reviews

Review

Praise for Bitter Chocolate:

"
Bitter Chocolate is less a book about chocolate than it is a study of racism, imperialism and oppression as told through the lens of a single commodity."
The Globe and Mail

"An astounding eye-opener that takes no prisoners in its account of an industry built on an image of sweetness and innocence, but which hides a dark and often cruel reality. You'll never look at chocolate the same way again."
Quill and Quire (starred review)

"We know chocolate makers have their secrets―like how they get that caramel in there. That one, though, is pretty tame compared with the stuff unearthed in . . .Carol Off's new exposé,
Bitter Chocolate.
Toronto Star

In the style of Mark Kurlansky's
Salt, Bitter Chocolate unravels chocolate's glittery packaging and uncovers an industry tainted by war and genocide."
Ottawa XPress

"[Off] makes her case so strongly and with such nuanced flavour that the book becomes as hard to put down as a bar of Toblerone."
Shared Vision

About the Author

Carol Off is a co-host of CBC radio's current affairs program As It Happens. One of Canada's leading investigative journalists, she has won numerous awards for her CBC television documentaries set in Africa, Asia, and Europe. She lives in Toronto.

Product details

  • ASIN ‏ : ‎ 1595589805
  • Publisher ‏ : ‎ The New Press; Reprint edition (March 4, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9781595589804
  • ISBN-13 ‏ : ‎ 978-1595589804
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.9 x 8.2 inches
  • Customer Reviews:
    4.5 out of 5 stars 42 ratings

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4.5 out of 5 stars
42 global ratings

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Top reviews from the United States

  • Reviewed in the United States on December 17, 2016
    I did an in-depth study of Hershey Chocolate and this book was an awesome back story to the past and current history of chocolate. I used to think African Americans had it bad historically in the United States but not compared to the rest of the world. I would consider this a must read for history buffs as well. There is a lot of information about Central America and Western Africa and how capitalism can have a very dark side.. I for one will never look at chocolate the same again.
    One person found this helpful
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  • Reviewed in the United States on October 14, 2008
    Researching the poor working conditions in third world countries, I thought this book would only give me the history of chocolate. Instead I discovered a comprehensive look at the abuses in the cocoa sector primarily in the Cote d'Ivoire. A combination of the developed countries demand for cheap chocolate, corrupt government, corrupt police and avaricious manufacturers, the true losers are the farmers and the "indentured" workers who produce my favorite food source. Carol Off presents an unbiased look at the world's favorite confection.
    [...]
    6 people found this helpful
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  • Reviewed in the United States on October 31, 2018
    This book gave a great and clearly well-researched history of chocolate. I've read other books about chocolate but still learned quite a lot from this one.
  • Reviewed in the United States on December 8, 2016
    recommended by my ethics professor, haven't started yet but i'm certain it will be good!
  • Reviewed in the United States on February 20, 2013
    This is an eye opener and a must read if you want to know how to change your impact on the world.
  • Reviewed in the United States on March 19, 2014
    I would give ‘Bitter Chocolate: The Dark Side of the Worlds’ Most Seductive Sweet’ by Carol Off 3/5 stars. The book was overall fairly well written and extremely eye opening, however, there were times where the book seemed to drag on. She stated some of the same points multiple times; this in addition to her passion on the subject gave the book a very ‘preacher’ tone. I am not a huge fan of that style in a research/ history book, so that was a definite downside for me and at it times it made the book difficult to read. Despite this flaw, the book is really quite good, it is a study of oppression and racism and it shows how dark the history of chocolate really is.

    This book caused me to debate things that I had never even thought of thinking about; it helped me to realize connections between children’s movies and reality. For example, in the most recent version of Charlie and the Chocolate Factory (2005) there is a scene where Willy Wonka has a flashback of when he went to Loompa Land. He mentions how the Oompa Loompas worshipped the cocoa bean and how receiving one was a great honor. Shockingly, this is fairly accurate to how rare the cocoa bean was in some areas and how in some cultures it was considered to be such a spectacular thing.

    Another part of this book that amazed me what the corruption of the chocolate business. At one point Carol Off brought up the ‘Cocoa Cartel’, which basically stated that people wanted more cocoa beans for less money, which caused poor farmers to turn to the most inexpensive labor pool that they could think of, children and women. They ended up working in terrible conditions and were treated extremely unfairly and with such great injustice. How Carol Off told this story was spectacular, she used impeccable diction and it was clearly well thought out. This theme continued throughout the rest of the book and it changed how I view chocolate.

    Although this book had some downsides, it had a great message and the author very effectively got her point across. Leaving readers wondering if what was going on with cocoa ‘plantations’ back then could still be going on now, and having a much greater knowledge of the worlds’ most seductive sweet. I would definitely recommend buying this book, it is a great read.
    2 people found this helpful
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  • Reviewed in the United States on July 20, 2011
    My daughters got this for a special professor/friend at their college who is an expert on all things chocolate. He was happy to receive this gift.
  • Reviewed in the United States on September 30, 2015
    GREAT PRICE, FAST SHIPPING. THANKS..

Top reviews from other countries

  • Amazon Kunde
    5.0 out of 5 stars First rate writing had me captivated right thru
    Reviewed in the United Kingdom on February 14, 2021
    First rate writing says it all. Buy this book if you're interested in how the Chocolate industry works. You will not find much better than this one, period.
  • Adrenalin Streams
    4.0 out of 5 stars Exposing the dark and bitter side of a sweet industry
    Reviewed in the United Kingdom on February 24, 2011
    Chocolate is a wonderful product. It makes its consumer feel good and, at its most refined, is as capable of providing all the exquisite and subtle ranges of refinement and taste as fine wine. We associate chocolate with happiness, and yet all is not sweetness and light in the chocolate industry. With this book Canadian investigative journalist, Carol Off, digs beneath the surface of the industry's smiling public face to expose the exploitative side of the business, in particular with regard to the growers of cacao, who often struggle just to live so low are their incomes. First providing a brief history of chocolate, Off then examines the historical and current behaviours of the major chocolate industry companies as well as the government and politics of the major cacao producers. It is not a pretty story. Corruption, violence and exploitation (including some child slavery) at country level are rife (and appear always to have been) in the industry. The author uses Cote d'Ivoire, the world's number one cacao producer, as her main case study, and risks her safety to travel into its cacao and political heart. Everyone involved in the industry gets criticised by Off, but this is not a book that just targets big corporations for the misery of cacao producers (the argument always being that they should simply pay cacao farmers more); the situation is much too complex for that and Off makes that crystal clear. If anything, the book is most condemnatory of the corruption and brutality of regime's such as that of Cote d'Ivoire. How to improve the lot of the cacao farmer is a difficult question to answer. At its root must be honest and stable governments in the major cacao producing countries. After that there is the question of how much companies should pay for cacao. It may be that companies are forced to pay more soon because of an impending world cacao shortage, and those that argue that you must allow the market to operate freely may feel this strengthens their case. Then there are those who feel that big companies should act more philanthropically by paying more than they need to for cacao - i.e. Fair Trade, or by guaranteeing to purchase cacao from farmers who follow sustainable methods (i.e. Rainforest Alliance). It is not my place as a reviewer to answer these questions. However, Carol Off's book exposes in a stark manner that cacao farmers in countries like Cote d'Ivoire are not in a sustainable position and one way or another something needs to be done to rectify the situation. There is no simple solution, and probably a combination of stable government, higher prices and better education of farmers is required. Of course, the chocolate consumer is also part of the equation. We may complain about poorly paid cacao producers but we still buy chocolate, and most people don't like the prices of their products going up. To slightly distort a well known phrase - you can't have your chocolate and eat it. "Bitter Chocolate" is a thought provoking work, one that attempts to provide a balanced view of the darker side of the chocolate industry. It is highly recommended as an entry book on the subject.