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In the early nineteenth century the major English chocolate firmsFry, Rowntree, and Cadburywere all Quaker household enterprises that aimed to do well by undertaking very good. The English chocolatiers launched the world’s very first chocolate bar and ever fancier chocolate temptationswhile also creating groundbreaking papers on poverty, publishing authoritative research of the Bible, and campaigning towards human rights abuses. Chocolate was always a worldwide business, and in the worldwide competitors, particularly the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat techniques of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a scrumptious history of the fierce, 150-yr company rivalry for one particular of the world’s most coveted markets.
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